Copy Is King
Creative. Compelling. Concise.
Much like a car is useless without a motor, the same can be said for search engine optimization and copywriting. You could have a website that blows your competition out of the water, but without the right copy to grab a reader’s attention and give them a course of action to take, your website will prove to be anything but a success.
Copywriting is one of the most important aspects of successful SEO because it provides the opportunity to utilize keywords and phrases that will allow your website to be found. Website copywriting is your way of communicating with customers such as showcasing a products benefits and features or explaining your mission as a business. Think of copywriting as making a first impression – it needs to be clear, concise and compelling enough to make people want to continue reading.
Successful SEO Copywriting
In order for your copy to really make an impact there are certain things that copywriting MUST do for your readers. These basic principals are the foundation for almost all copywriting in the advertising and marketing industry. It is very important that copywriting be well thought out and written by a professional who understands the process of turning simple copy into sales.
WEB Ladder Consulting provides professional copywriting services for all advertising and marketing avenues.
4 Steps to Compelling Copy
1. Grab their attention.
You only have between 6 to 8 seconds to grab their attention and give them a reason to continue browsing through your website.
2. Appeal to their needs.
Once you have their attention, it’s time to state your claim. You already have what they want, but you want to show the readers that you understand their needs and have the solution to their problem.
3. Ask questions.
Questions make people think. Providing a question and then an answer is far more effective then just giving an answer. The questions to ask are the Who, What, Why, When, Where, and How of your products/services.
4. Inform.
Your content must inform to the point the the reader walks away having learned something valuable.
At WEB Ladder Consulting, our copywriters are highly educated in the art of website content and have the knowledge necessary to produce compelling content to capture your audience and deliver your message.